Between the Lines: Early Advertising in Singapore (1830s – 1960s)





Between the Lines: Early Advertising in Singapore is a pictorial collection of early print advertisements that not only gives readers an overview of two centuries' worth of ad copy and artwork but also provides fascinating insights into the shifting social dynamics of Singapore between the 1830s and 1960s.

More than 400 ad images are complemented by insightful commentaries that help us understand the minds of both advertiser and consumer and open a window into the social conditions of Singapore at the time.


NLB and Marshall Cavendish


Book Details

ISBN 978-981-4794-67-1

Hardback, 193 pages

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Catalogue (Call no. 659.1095957 BET)


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