Between the lines : early print advertising in Singapore, 1830s-1960s



Electronic Book 18.97.14.87 (0)

2018

Between the lines : early print advertising in Singapore, 1830s-1960s

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Information About

automobiles, entertainment, fashion, food, hospitality, household goods, medical and travel. Beyond offering a glimpse into the material world of a particular period, advertisements may also reveal certain cultural conditions of the day, such as racial prejudices and gender stereotypes"--Foreword.

Subjects

Advertising--Singapore--History--19th century--Pictorial works Advertising--Singapore--History--20th century--Pictorial works

Categories

Media and advertising

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Additional Details

Subject
Advertising--Singapore--History--19th century--Pictorial works
Advertising--Singapore--History--20th century--Pictorial works
Publisher
National Library Board Singapore, 2018
National Library Board, Singapore, 2018
Contributors
National Library Board Singapore
Digital Description
application/pdf, ill. (some col.)
Table of Contents
Foreword – Introduction -- Wheels of change -- That’s entertainment -- Changing tastes -- A matter of style -- A warm welcome -- The modern Malayan home -- Treating a population -- Bon voyage –Endnotes -- Image sources – Bibliography -- About the authors.
Copyright
All rights reserved. National Library Board Singapore, 2018