Urban Xchange is a homegrown hip-hop group consisting of eight members: Trisno Ishak, Munir Alsagoff, Vanessa Fernandez, Michaela Therese, Terrence Leong, Firdaus Bahri, Rathor Humaa, and Kimberly Olsen. Their big break came when they were chosen to be featured in Coca-Cola’s television campaign, Life Tastes Good. The commercial was shown on TV and cinema screens and it had helped them to receive attention locally and internationally. Hans Ebert, VP of Creative Services and Corporate Communications for Universal Music Asia Pacific, took notice and decided to discuss future plans with them. This later helped them to secure a recording contract with Universal Singapore, making them the first in Singapore to be directly signed to the company. This was a great feat for the band, giving them an opportunity to release a 14-track album with original songs. Ebert also got them to rework on a song he had done for Rush Hour 2. The group won Best Regional English Album at the AIM awards and was nominated in 2003 for Favourite Artist Singapore award for MTV Asia Awards.