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Traditional to Trendy: Ya Kun’s Journey of Internationalisation and Branding
From its humble beginnings in 1944, Ya Kun has transformed from a heritage brand into a regional one with a presence in over nine countries. Join Jesher Loi, Ya Kun’s Director of Branding and Marketing Development, and learn more about the company’s challenges and successes in their journey to internationalisation.
Navigate the shifts in global economic power to Asia with Eye on Asia’s curated programmes and resources. Tap into the insights of professionals who have ventured into the region. Visit www.eyeonasia.sg to find out more!
About the Speaker
Jesher Loi, Director of Branding and Marketing Development is the third generation business owner and brand guardian of Ya Kun International. Ya Kun International is a regional brand that specialises in Singapore’s heritage breakfast of kaya toast and local coffee. Ya Kun has a presence in nine countries with over 100 outlets worldwide. Jesher oversees the branding elements of each outlet and ensures brand consistency throughout their operations. He is also actively involved in Ya Kun’s regional expansion strategy. Jesher is also involved in the classical music scene among the youth and strives to use the business for social good.