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7.00 pm – 8.00 pm
Meeting point: Level 10, Gallery entrance
Tours will be conducted in English. Free admission.
Other tour dates:
2018 | 20 Dec
2019 | 17 Jan, 21 Feb
Join our curator-led tours and discover the rich treasures and fascinating stories of Singapore’s published heritage through the medium of advertising.
This programme is organised in conjunction with the exhibition ‘Selling Dreams: Early Advertising in Singapore’.
About the Exhibition “Selling Dreams: Early Advertising in Singapore”
20 July 2018 – 24 February 2019
Level 10, Gallery, National Library Building
Advertisements are fascinating cultural documents that both shape and reflect people’s desires and ideals. This exhibition features advertising materials from the 1830s to 1960s in the National Library collection, and explores the hopes, dreams, aspirations and insecurities of society over the years.
Modelled after a department store, the exhibition highlights advertisements promoting a myriad of products, services and brands that once saturated Singapore’s busy consumer market. Through this colourful showcase of the National Library’s rare publications, magazines, newspapers and ephemera, you will gain a deeper understanding of advertising and its impact on society, while learning more about Singapore’s past.
Join us as we uncover the nation’s early years through advertising paraphernalia from the National Library’s rich collection.
For more information on our current and new programmes, please visit www.nlb.gov.sg/exhibitions/