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Volume 5 Issue 2: Creativity and Kiasuism

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How does creativity thrive in Singapore’s kiasu culture?

Singaporeans have long billed ourselves as a pragmatic – and by extension, uncreative – people. Prime Minister Lawrence Wong even referenced this at his first National Day Rally speech in 2024 when he said, “We’ve never had the reputation for being creative. Passing exams, yes, but being creative, not so.”

That reputation was flipped on its head just a moment later when he congratulated Singapore’s 15-year-olds for scoring top marks in a global test of creative thinking, besting all 63 other participating countries and surprising some of our fellow countrymen.

Part of that disbelief comes from how we typically think about creativity. Most of us think of it in terms of “Big C” creativity, meaning artistic, technological or scientific breakthroughs which change the world. Meanwhile, we downplay the “Little C” used in everyday thinking,reintegrating, remoulding and reworking ideas to solve daily problems in a novel way. That, it turns out, is something Singaporeans do quite well.

Our collective scepticism in Singaporean creativity also comes from our strong identification with kiasu culture. Kiasu is a Hokkien expression that describes the uniquely Singaporean fear of losing out – often linked to the more-common FOMO, fear of missing out – with attitudes like hyper-competitiveness, zero-sum thinking, greed and selfishness.

While we often look at everyday kiasu behaviours like queuing for hours just to snag a free scoop of ice-cream with amused resignation, some Singaporeans see kiasuism as a contributor to the country’s progress over the past 60 years. After all, being kiasu can lead to positive manifestations like determination and diligence, fuelling the flame of Singapore’s development.

However, there are drawbacks too, especially when it comes to creativity. Kiasuism can worm its way into our psyche, planting a deep-seated fear of failure through several emotional and psychological pathways. This stifles our willingness to take risks, while diverting our learning efforts toward the tried and true, including the use of rote memorisation techniques optimised for examination success.

So pervasive are these behaviours that they can even result in population-wide effects. Kiasunomics, a book series authored by three local professors, explores the impact of these Singaporean eccentricities on our economic behaviours.

Clearly, there are two sides to the kiasuism and creativity coin. It is at once a survival instinct driving us to innovate and ideate in the name of progress, and the root of ugly Singaporean behaviour holding us back from creative excellence.

So, can creativity really thrive in our uniquely Singaporean kiasu culture? Read more to be SURE.

  • How does creativity thrive in Singapore’s kiasu culture?

    Yes, creativity can thrive despite Singapore’s kiasu culture.

    No, creativity struggles to thrive in Singapore’s kiasu culture.

    The Singaporean spirit of survival as a small country breeds creativity – “necessity is the mother of invention” and in many ways, kiasuism is about survival.

    Singapore’s transformation into the thriving metropolis and global trade hub it is today proves that some aspects of kiasuism – like persistence and a spirit of self-reliance – can lead to creative solutions in pursuit of excellence.

    After independence, we industrialised, then pivoted to a knowledge-based economy as labour costs rose. We flexed our “little C” muscles along the way, dreaming up innovative solutions to Singaporean problems, including reclamation and vertical living for land scarcity and NEWater, reservoirs and desalination for fresh drinking water. Today, we continue to future-proof the country, investing in local deep tech start-ups centred around moonshot innovations like artificial intelligence (AI) and quantum computing.

    Kiasuism leads to an overemphasis on results over process.

    While kiasuism has benefited us at a national level, it can narrow our thinking. To ace exams, we drill questions in our Ten Year Series assessment books until we have them down to rote memory, not realising that we’ve lost our curiosity for learning along the way. This isn’t due to kiasuism alone – empirically, even placing prizes in competitions have been shown to hamper children’s creativity.

    The solution – remove the prize and the pressure to perform. Students in Singapore now face fewer major exams, which are held only later in their school life. Meanwhile, top scorers are no longer announced for the Primary School Leaving Examination, with results distributed at the classroom level. With time, this can help us shift away from results-oriented learning.

    Even the negative aspects of kiasuism can foster creativity within a wider ecosystem.

    Singapore’s exemplary creativity scores on the global stage are no fluke. The pragmatism and community focus of our education system teach us to focus on incremental, practical innovations that contribute to a social good.

    In other words, we’re great at “little C” creativity – also known as constructive or everyday creativity, as expressed through daily problem solving, experimentation and critical thinking – but not as good when it comes to mooting individualistic and socially disruptive changes, like the kind you’d see from “big C” creatives.

    However, a paralysing fear of failure is holding many of us back from venturing into uncharted waters.

    Just as Singaporeans score exceptionally high on creativity, we’ve also been top performers internationally when it comes to fear of failure. Our kiasu instincts lead us away from less certain paths.

    These range from avoiding fields deemed less aligned to success, including the arts and the social sciences, to the unpredictable world of entrepreneurship. Less than one in five youths here want to start their own business, and those who do sometimes take the safer route, retreading familiar ground and focusing on short-term gains. Fear narrows the range of what’s possible in the first place.

    We are more creative than we think – just look at the Singaporeans thriving in creative spaces.

    Though we often take it for granted, research has shown that multicultural environments like cosmopolitan Singapore are fertile ground for creativity. We are constantly bombarded with new ideas, practices and perspectives, arming us with ample fodder to inspire individual creativity.

    There are numerous examples of Singaporeans flying our creative flag high around the world. We have internationally recognised musicians like JJ Lin, Sezairi Sezali, Yung Raja and Shye, as well as international thespians Fann Wong, Ng Chin Han and Nathania Ong. We also have homegrown companies which have established themselves in the global marketplace, including Creative Technology, Razer and Secretlab.

    At its worst, kiasuism contributes to the “fixed-pie” mindset.

    In its most extreme forms, the kiasu-driven mind focuses on preventing losses, rather than seeking gains. We become convinced that there is only a fixed amount of resources for too many people, leading to mindless competition and selfishness.

    The kiasu person refuses to share tips, ideas or resources, hoarding them for themselves not just for their potential benefit, but to prevent others from having it. Overtime, this limits the collective potential for creativity as individuals might spend more time and energy keeping others down than raising themselves up. Creative contributions rarely come in a vacuum – they often require a vibrant culture of collaboration, support and yes, even some competitiveness, to truly flourish.

    Can creativity and kiasu culture coexist?

    In a way, kiasuism has brought Singapore to where we are today. It has pushed us to work harder and smarter, turning our fear of losing out into a fire that’s kept us burning brightly on all cylinders. However, that doesn’t mean we have to stay selfish, greedy and anxious.

    We can embrace the good parts of kiasuism without falling for its uglier side effects – tempering a competitive spirit with collaboration and eliminating the belief that others’ success is our failure. As one local columnist puts it, “culture makes all the difference” when it comes to channelling our Singaporean kiasu instincts into healthy ambition, cooperation and creativity – without fear of failure.

    What’s your perspective?

    How do you think kiasu culture has shaped your own experience of creativity – positively or negatively?

    Share your views in our short survey [https://go.gov.sg/rtbs-creativity-survey] and shape future conversations on Singapore’s creative identity.

    Unlock your creative potential at Thrive@Libraries 2025, NLB's annual learning event. Join us to level up your innovative thinking, with practical applications in both work and life! Visit THRIVE 2025 to learn more.

  • Recommended Resources

    Books



    kiasunomics

    S. Agarwal, Ang, S. H. and Tien, F. S. (2017). Kiasunomics: Stories of Singaporean Economic Behaviours. Singapore: World Scientific Publishing Company.

    https://nlb.overdrive.com/media/4663830

    Retrieved from OverDrive. (myLibrary username is required to access the eBook).



    collide

    Tay, G. H. (2024). Collide: embracing conflict to boost creativity. Singapore: Penguin Books, an imprint of Penguin Random House.

    https://catalogue.nlb.gov.sg/search/card?id=c96d27d3-ff3e-5cfe-ada7-fdb409f45e6e&entityType=FormatGroup

    Available at selected libraries.

    Podcast:

    Host, Chua, H. (2025, January 15) A Letter to Myself Podcast: Being ‘kiasu’ is still in all of us, says co-creator of the iconic Mr Kiasu comic character. A Letter To Myself.

    https://www.channelnewsasia.com/podcasts/letter-myself-podcast-james-suresh-mr-kiasu-all-singaporeans-4963941

    Website:

    Nair, L. S. (2024, February 21). Commentary: We tend to put down Singaporeans who stand out too much. Here's why we should support them instead. CNA Today.

    https://www.channelnewsasia.com/today/voices/commentary-put-down-singaporeans-stand-out-too-much-why-support-instead-4874511

    Ong, K. J. (2024, July 25). Commentary: PISA debate reveals Singaporeans may have limiting beliefs about creativity. CNA.

    https://www.channelnewsasia.com/commentary/singapore-pisa-study-creative-thinking-skills-art-problem-solving-4501471