Avoiding ad fraud and supporting brand safety : programmatic advertising solutions / [edited by] Muhammad Ibrahim Khan, Mirza Amin Ul Haq. .
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"Premier Research Source"--Cover. Includes bibliographical references and index.
Title
Avoiding ad fraud and supporting brand safety : programmatic advertising solutions / [edited by] Muhammad Ibrahim Khan, Mirza Amin Ul Haq. .
Artist
Khan, Muhammad Ibrahim, 1988- editor.
Subjects
Language
English
Type
Book
Abstract
"This book aims to provide readers a comprehensive understanding about digital marketing fraud. The will also shed light on the programmatic advertising ecosystem, how it operates and how ad fraudsters make money"--Provided by publisher.