Sport marketing across the spectrum : research from emerging, developing, and established scholars : selected papers of the Fourth Annual Conference of the Sport Marketing Association / Jeffrey D. James, editor.



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Information About

" ... includes papers from the fourth conference held in November 2006 in Denver, Colorado ..."--Introduction. Includes bibliographical references.

Title
Sport marketing across the spectrum : research from emerging, developing, and established scholars : selected papers of the Fourth Annual Conference of the Sport Marketing Association / Jeffrey D. James, editor.
Artist
James, Jeffrey D. (Jeffrey Dalton) https://id.oclc.org/worldcat/entity/E39PCjyBggPgfRxKGqKMR6d6Dq.
Subjects
Language
English
Type
Book
Abstract
Year
2007
Original Publisher(s)
Digital Publisher(s)