Services marketing : an Asia-Pacific and Australian perspective / Christopher H. Lovelock, Paul G. Patterson, Rhett H. Walker.



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Previous ed.: Prentice Hall, 2004. Includes bibliographical references and index.

Title
Services marketing : an Asia-Pacific and Australian perspective / Christopher H. Lovelock, Paul G. Patterson, Rhett H. Walker.
Artist
Walker, Rhett H.
Subjects
Language
Type
Book
Abstract
Year
2007
Original Publisher(s)
Digital Publisher(s)