Adoption of NFTs and cryptocurrency in marketing / [edited by] Reena Malik, Chitkara University, India, Jyoti Verma, Chitkara Business School, Chitkara University, India, Prashant Chaudhary, Dr. Vishwanath Karad MIT World Peace University, India, Ambuj Sharma, Ballabh Pant Social Science Institute, India.
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Includes bibliographical references.
Title
Adoption of NFTs and cryptocurrency in marketing / [edited by] Reena Malik, Chitkara University, India, Jyoti Verma, Chitkara Business School, Chitkara University, India, Prashant Chaudhary, Dr. Vishwanath Karad MIT World Peace University, India, Ambuj Sharma, Ballabh Pant Social Science Institute, India.
Artist
Malik, Reena, 1986- editor.
Subjects
Language
English
Type
Book
Abstract
"The book covers role of NFTs and cryptocurrencies in marketing as well as future trends and potential of using digital assets by brands."-- Provided by publisher.