The secrets of effective direct mail
Digitised Book 216.73.216.10 (0)
Information About
This book is for all who are interested in direct marketing. Learn the various types of direct mail, direct mail techniques and how to target specific audiences with different types of direct mail.
Subjects
Direct marketing Advertising, Direct-mail Mail-order businessCategories
Media and advertisingAdditional Details
- Title
- The secrets of effective direct mail
- Creators
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- Frazer-Robinson, John
- Subject
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- Direct marketing
- Advertising, Direct-mail
- Mail-order business
- Publisher
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- National Library Board Singapore,
- McGraw-Hill,
- Digital Description
- application/pdf, xv, 461 p. ill.
- Table of Contents
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- Direct marketing : the scene is set for a powerful story -- Part two : Direct mail : the surest, fastest way to money and success -- Chapter 1. There's only one kind of direct mail - It's... yours -- Chapter 2. There are only two kinds of direct mail - the rubbish and the relevant -- Chapter 3. There are only three kinds of direct mail - returned, received or responded to.
- Edition
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- International ed.
- Copyright
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- All Rights Reserved. National Library Board Singapore 2009.