Bottom-up marketing / by Al Ries and Jack Trout.



Digitised Book 216.73.216.191 (0)
Bottom-up marketing / by Al Ries and Jack Trout.

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Information About

It is a self-help book designed for the business person who wants to get on the fast track. It integrates the principles of positioning and the principles of marketing warfare.

Subjects

Marketing Advertising

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Additional Details

Title
Bottom-up marketing / by Al Ries and Jack Trout.
Creators
  • Ries, Al
Subject
  • Marketing
  • Advertising
Publisher
  • National Library Board Singapore,
  • McGraw-Hill,
Contributors
  • Trout, Jack
Digital Description
application/pdf, xiv, 226 p.
Table of Contents
  • Introduction -- ch. 1. Tactics dictate strategies -- ch. 2. Going down to the front -- ch. 3. Monitoring the trends -- ch. 4. Narrowing your focus -- ch. 5. Finding your tactic -- ch. 6. Finding a tactic to fight drug abuse -- ch. 7. Building your strategy -- ch. 8. Building a strategy for Avon -- ch. 9. Making the changes -- ch. 10. Shifting the battlefield -- ch. 11. Shifting the battlefield at GM -- ch. 12. Testing your strategy -- ch. 13. Selling your strategy -- ch. 14. Getting the resources -- ch. 15. Calling in the outsider -- ch. 16. Launching your program -- ch. 17. Keeping things on track -- ch. 18. Sensing your success -- ch. 19. Pouring it on -- ch. 20. Cutting your losses -- ch. 21. Piaying the game -- Index.
Edition
  • International ed.
Copyright
  • All Rights Reserved. National Library Board Singapore 2009.