The new positioning : the latest on the world's #1 business strategy / Jack Trout with Steve Rivkin
Digitised Book 216.73.216.10 (0)
1996
Information About
Jack Trout updates and adds to a concept that he first wrote about in 1969. It comes in three parts. Part One presents new material on the mind and how it works. You'll learn the five most important mental elements in the positioning process. Part Two presents "repositioning" as the antidote for change. Six case studies teach important lessons on what's necessary to reposition yourself. Part Three outlines the "tricks of the trade" that he has learned after 25 years of work.
Additional Details
- Title
- The new positioning : the latest on the world's #1 business strategy / Jack Trout with Steve Rivkin
- Creators
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- Trout, Jack
- Subject
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- Positioning (Advertising)
- Publisher
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- McGraw-Hill, 1996
- National Library Board Singapore, 1996
- Contributors
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- Rivkin, Steve, 1947-
- Digital Description
- application/pdf, xi, 173 p.
- Table of Contents
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- pt. i. Understanding the mind. 1. Minds can't cope. 2. Minds are limited. 3. Minds hate confusion. 4. Minds are insecure. 5. Minds don't change... -- pt. 2. Dealing with change. 7. Repositioning: where positioning is at. 8. Repositioning a software company. 9. Repositioning an ice cream company... -- pt. 3. The tricks of the trade. 14. Minds work by ear. 15. Secrets to finding a good name...
- Edition
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- International ed.
- Copyright
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- All Rights Reserved. National Library Board Singapore 2009.