Auto blues : a prescription for the U.S. automotive industry / Kazuo Ohmura



Digitised Book 216.73.216.10 (0)

1995

Auto blues : a prescription for the U.S. automotive industry / Kazuo Ohmura

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Information About

This is the first book to present the Japanese view of the U.S. automotive issues. It offers fresh and unique approaches to discover the clues to the decline since the 1970s of the world's most advanced automotive companies, and presents innovative ideas to solving the problems.

Subjects

Automobile industry and trade--United States

Categories

Logistics and transportation (Industry) Trade and industry

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Additional Details

Title
Auto blues : a prescription for the U.S. automotive industry / Kazuo Ohmura
Creators
  • Ohmura, Kazuo
Subject
  • Automobile industry and trade--United States
Publisher
  • Simon & Schuster, 1995
  • National Library Board Singapore, 1995
Digital Description
application/pdf, xvi, 169 p.
Table of Contents
  • pt. I. The American automotive industry in the doldrums. 1. That sinking feeling. 2. Riddles. 3. An overview of past analyses -- pt. II. From heaven to hell. 4. Stable demand, deteriorating output. 5. The waning appeal of the new car. 6. Desperate efforts at innovation -- pt. III. Deviating from the average. 7. Immobile consumers. 8. Limited availability. 9. Growing income dispersion -- pt. IV. A vicious circle. 10. Target marketing. 11. Rich man, poor man. 12. Management problems -- pt. V. Breaking through into the 1990s. 13. A flood of jalopies: the hidden potential. 14. Advanced standard strategy... -- pt. VI. Lessons from the U.S. automotive industry...
Copyright
  • All Rights Reserved. National Library Board Singapore 2009.