Marketing management : an Asian perspective / Philip Kotler ... [et al.]



Digitised Book 216.73.216.191 (0)

1994

Marketing management : an Asian perspective / Philip Kotler ... [et al.]

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Information About

This textbook on marketing concepts and tools provides useful insights about the intricacies surrounding marketing in Asia. The book shows how Asian marketers have begun to assimilate and integrate relevant concepts, tools, and practices from the West to enhance their marketing effectiveness.

Subjects

Marketing--Management Marketing--Asia--Management

Categories

Trade and industry

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Additional Details

Title
Marketing management : an Asian perspective / Philip Kotler ... [et al.]
Subject
  • Marketing--Management
  • Marketing--Asia--Management
Publisher
  • Prentice Hall, 1994
  • National Library Board Singapore, 1994
Contributors
  • Kotler, Philip
  • Ang, Swee Hoon
  • Leong, Siew Meng
  • Tan, Chin Tiong
Digital Description
application/pdf, ill. (some col.)
Table of Contents
  • About the authors -- Preface -- pt. I Understanding marketing management -- pt.II Analyzing marketing opportunities -- pt.III Researching and selecting target markets -- pt.IV Developing marketing strategies -- pt.V Planning marketing programs -- pt.VI Organizing, implementing, and controlling marketing effort -- Name index -- Company/brand index -- Subject index.
Copyright
  • All Rights Reserved. National Library Board Singapore 2009.