Service innovation for sustainable business : stimulating, realizing and capturing the value from service innovation



Electronic Book 216.73.216.10 (0)

2019

Service innovation for sustainable business : stimulating, realizing and capturing the value from service innovation

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Information About

Intended for business executives and scholars, this book aims to help readers understand the hidden potential of service innovation and how the new business logic can be applied to reap the benefits. It contains chapters on methods and tools for service innovation, the challenges of servitisation in manufacturing companies and value creation in service-based states of business relationships.

Subjects

Customer services New products Service industries

Categories

Trade and industry Product and market innovation

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Additional Details

Title
Service innovation for sustainable business : stimulating, realizing and capturing the value from service innovation
Subject
  • Customer services
  • New products
  • Service industries
Publisher
  • National Library Board Singapore, 2019
  • World Scientific, 2019
Contributors
  • World Scientific Publishing Co Pte Ltd
  • Kristensson, Per
  • Magnusson, Peter R.
  • Witell, Lars
Digital Description
application/pdf, ill.
Table of Contents
  • Foreword -- About the editors -- About the authors -- ch. 1. Introduction -- ch. 2. Methods and tools for service innovation -- ch. 3. What is an idea for innovation? -- ch. 4. Public management logics for service innovation -- ch. 5. From customer feedback to innovation : the IKEA innovation journey from screws to click.
Copyright
  • All rights reserved. World Scientific Publishing Co Pte Ltd, 2019