Tele marketing : using the telephone to increase your profits / Ann Mayer

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This practical book outlines everything you need to know about the principles and practice of telemarketing. The pros and cons of doing your telemarketing in-house versus using a bureau are discussed, and helpful information on how to choose the right bureau is supplied. International case studies give valuable examples of telemarketing in action. More and more companies are recognising the cost effectiveness of using the telephone to build their business. The author's expertise, gained in the United Kingdom and New Zealand, makes her well qualified to write on the subject.