MaxiMarketing : the new direction in advertising, promotion and marketing strategy



Digitised Book 216.73.216.62 (0)

1987

MaxiMarketing : the new direction in advertising, promotion and marketing strategy

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Information About

This book stimulates the readers to think about advertising and marketing problems in a new way, tells how other marketers are building new structures as they observe the old order crumbling to make the advertising, promotion, and distribution more effective every step of the way. It helps to prepare for the new marketplace of the nineties.

Subjects

Marketing Advertising Sales promotion

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Additional Details

Title
MaxiMarketing : the new direction in advertising, promotion and marketing strategy
Creators
  • Rapp, Stan
Subject
  • Marketing
  • Advertising
  • Sales promotion
Publisher
  • McGraw-Hill, 1987
  • National Library Board Singapore, 1987
Contributors
  • Collins, Thomas L.
Digital Description
application/pdf, ill.
Table of Contents
  • prospecting for your best customers -- 4. Maximized media : the new embarrassment of riches -- 5. Maximized accountability : proving that it works -- 6. Maximized awareness advertising : appealing to the whole brain -- 7. Maximized activation : better sales promotion and more inquiry advertising -- 8. Maximized synergy : double-duty advertising -- 9. Maximized linkage : encouraging interested prospects -- 10. Maximized sales from share of mind and customer database -- 11. Maximized distribution through multiple channels -- 12. What happens next? -- Notes -- Index.
Copyright
  • All Rights Reserved. National Library Board Singapore 2009.