Marketing communications in practice : an Asia-Pacific perspective / Penny Kothe
Digitised Book 216.73.216.10 (0)
2000
Information About
This text is an ideas book, full of practical examples and tips about how to improve your marketing communication efforts. It is for managers and marketing practitioners at all levels, whether you have formal training or not.
Additional Details
- Title
- Marketing communications in practice : an Asia-Pacific perspective / Penny Kothe
- Creators
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- Kothe, Penny
- Subject
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- Marketing
- Publisher
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- Singapore Institute of Management, 2000
- National Library Board Singapore, 2000
- Contributors
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- Singapore Institute of Management
- Digital Description
- application/pdf, vi, 184 p.
- Table of Contents
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- ch. one. Communication basics -- ch. two. Marketing research -- ch. three. Product launches -- ch. four. Advertising -- ch. five. Personal selling -- ch. six. Direct marketing -- ch. seven. Public relations -- ch. eight. Exhibitions and conferences -- ch. nine. Promotions -- ch. ten. Web marketing -- ch. E-commerce -- ch. twelve. Planning and integration -- Resources & references.
- Copyright
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- All Rights Reserved. National Library Board Singapore 2009.