Marketing / C. Northcote Parkinson, M.K. Rustomji, Walter E. Vieira ; illustrated by V.B. Halbe



Digitised Book 216.73.216.10 (0)

1985

Marketing / C. Northcote Parkinson, M.K. Rustomji, Walter E. Vieira ; illustrated by V.B. Halbe

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Information About

The authors use their talents in taking complex ideas and communicating them to a broad public in an easy to-understand and practical manner in this book. They have conveyed the ideas of modern marketing with interest, clarity and force.

Subjects

Marketing

Categories

Trade and industry

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Additional Details

Title
Marketing / C. Northcote Parkinson, M.K. Rustomji, Walter E. Vieira ; illustrated by V.B. Halbe
Creators
  • Parkinson, C. Northcote (Cyril Northcote), 1909-1993
Subject
  • Marketing
Publisher
  • Federal Publications, 1985
  • National Library Board Singapore, 1985
Contributors
  • Rustomji, M. K.
  • Vieira, Walter E.
Digital Description
application/pdf, ill.
Table of Contents
  • first P of marketing -- 3. Pricing: second P of marketing -- 4. Physical distribution: third P of marketing -- 5. Promotion and advertising: fourth P of marketing -- 6. The role of sales promotion in marketing activity -- 7. Control of operations -- 8. New techniques used in marketing.
Copyright
  • All Rights Reserved. National Library Board Singapore 2009.