This book offers some useful insights on the perception of Western communication theory among Asian communication scholars and practitioners. Many of the essays in this volume seek to interpret traditional Asian approaches to communication in the light of modern Western concepts. This might appear to compromise the integrity of the Asian approaches. However, this is a calculated strategy on the part of the authors. The objective of the rediscovery of this terrain of Asian approaches to communication is to revitalize and expand the field of communication by drawing on these rich resources.