Singapore beat : the insider's guide to news media



Digitised Book 216.73.216.10 (0)

2004

Singapore beat : the insider's guide to news media

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Information About

This publication provides a guide to corporations on generating publicity via various news media in Singapore. It highlights the concerns and constraints faced by the news media and how corporations may collaborate with news media to overcome these constraints to maximise publicity.

Subjects

Press releases--Singapore Mass media and publicity--Singapore

Categories

Media events Newspapers

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Additional Details

Title
Singapore beat : the insider's guide to news media
Creators
  • Veloo, Ravi
Subject
  • Press releases--Singapore
  • Mass media and publicity--Singapore
Publisher
  • National Library Board Singapore, 2004
  • PR Academy, 2004
Digital Description
application/pdf, 13825 KB, 200 p.
Table of Contents
  • What Is news? -- Can news be objective? -- What are government OB markers? -- How to get into the news -- Successful news angles -- A day in the life of a newspaper -- In their own words -- Directory -- Mediaspeak.
Copyright
  • All rights reserved. The Media Campus Pte Ltd, 2004