The silent salesman : primer on design, production and marketing of finished package goods / David Judd, Bert Aalders, Theo Melis



Digitised Book 216.73.216.10 (0)

1988

The silent salesman : primer on design, production and marketing of finished package goods / David Judd, Bert Aalders, Theo Melis

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Information About

This text came about as a result of a workshop on "Packaging and Graphic Designs for Export", 1985, which was attended by key personnel from the Association of South East Asian Nations (ASEAN).

Subjects

Packaging

Categories

Trade and industry

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Additional Details

Title
The silent salesman : primer on design, production and marketing of finished package goods / David Judd, Bert Aalders, Theo Melis
Creators
  • Judd, David Rayner
Subject
  • Packaging
Publisher
  • Octogram Books, 1988
  • National Library Board Singapore, 1988
Contributors
  • Aalders, Bert
  • Melis, Theo, 1939-
Digital Description
application/pdf, ill.
Table of Contents
  • section one. Importance of design. 1. Added-value concept. 2. New non-traditional export products. 3. Domestic versus export packaging design... -- section two. Role of the designer. 1. Understanding visual idioms. 2. Visual stimuli. 3. The silent salesman. 4. Product uniform and ERS... -- section three. Packaging and marketing. 1. Retail development. 2. Advice to marketeer and designer. 3. Shelf display... -- section four. Total packaging design. 1. The packaging function. 2. Marketing aspects...
Copyright
  • All Rights Reserved. National Library Board Singapore 2009.