Every drop makes an ocean : breaking sales records year after year / Goh Bock Seng

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A firm believer in the maxim that "salespeople are not born, they can be made", Goh Bock Seng shares thought-provoking insights and unique ideas about the business of selling in this book. The author challenges conventional sales approaches and gives tips on prospecting for clients, presentation ideas, handling objections, and the importance of servicing. In imparting his philosophy that every drop makes an ocean, he contends that it is not a question of aptitude but attitude, which differentiates the highly successful from the moderately successful salesperson.