Who We Are

About LAB25


LAB25 Manifesto Video


Chief Executive’s Message

“The pandemic has shown us that there is not much that can be predicted with absolute certainty. In this changed world and the world that we will transit into, we have to be prepared to adapt and ride on possibilities that present themselves. LAB25 is NLB’s response in this spirit and sets out how we will be with you as together, we refocus libraries and archives to empower you to learn and discover continuously to be ready for the future.

At its heart, LAB25 is an invitation to partners and the community to collaborate with NLB on a journey of innovation and experimentation to reimagine libraries and archives in Singapore. “

Ng Cher Pong, Chief Executive, NLB


About the Logo
How LAB25 is Transforming Libraries and Archives
We Hear You
Learning Marketplace
Informed Citizenry
Singapore Storytellers
Partner Us


About the Logo




The LAB25 logo embodies our vision for the libraries and archives of tomorrow – dynamic, collaborative, open-ended. Pixels in motion capture a forward-looking attitude and a strong momentum as we embark on the journey ahead. Neon streaks reanimate NLB’s brand colours and highlight the diversity of roles and initiatives that energise LAB25 as a perpetual process of information, innovation and transformation. Deconstructed elements express a work-in-progress spirit and opportunities for building together in collaboration. The logo, like LAB25 itself, is a blueprint for what could come next, and an invitation to all of you to reimagine libraries and archives with us. For now and the future.


How LAB25 is Transforming Libraries and Archives

The National Library Board (NLB) has been relentless in its efforts to nurture reading and to bring knowledge to all Singaporeans. From its formation in 1995 as a statutory board to transform Singapore’s public libraries, to managing the National Archives in 2012, to the development of a network of new regional and community libraries under the Library 2000 Masterplan, NLB has always kept in pace with the nation’s growth.

With LAB25, NLB goes a step further by developing an omni-channel network of library and archives services as the Singapore economy restructures and as society learns to deal with the challenges of the COVID-19 pandemic. We want to support Singaporeans from all strata of society as the nation navigates the rapidly evolving social, cultural and economic landscapes.


We have identified four key roles to help those we serve: building a Learning Marketplace, nurturing an Informed Citizenry, inspiring Singapore Storytellers, and being an Equaliser.


We Hear You

In developing LAB25, we first consulted with partners and the public, organising workshops and focus groups to gather ideas as we charted the journey forward. Our public consultation in 2020 drew a strong response, with 440 respondents sharing their feedback. These suggestions and responses have helped us shape NLB’s four key focus areas, even as we invite you to continue voicing your ideas as we consider the future of libraries and archives in Singapore.


Learning Marketplace

learning marketplace

NLB has a formidable base of users and usage with more than 4 million members who account for 80 million digital accesses, and 20 million visitors coming through our doors each year. Our vision is to expand this base into a major national platform by opening our doors to partners interested in advancing lifelong learning and discovery. These partners can benefit from this expanded platform and play their part in expanding it further in a virtuous cycle of agglomeration by bringing in their content and audiences. Patrons will be able to enjoy a far greater and more diverse outlay of content and services in their lifelong learning journey.

To realise the Learning Marketplace, NLB will focus on three areas.

First, transforming our platforms. NLB currently operates a network of 27 public libraries, the National Library and the archives reading room, as well as offers digital services through its website and the NLB Mobile app. Over the next 5 years, NLB will fully integrate its physical and digital offerings into a network of immersive hubs and nodes. The present NLB Mobile app could be further expanded into a digital “Learning Superstore” to provide seamless omni-channel user experiences. It will connect users to all of NLB’s content and services, offering enhanced access to online resources, transforming physical libraries to provide experiential learning, and nodes to reach out to new patrons.

Second, providing multiple learning pathways such as personalised recommendations for each patron with the use of data and machine learning to string resources to help lifelong learners continually build on their learning.

Lastly, supporting learning communities by connecting patrons with similar learning interests, leveraging the timeless power of libraries as relevant and effective community and social spaces for people to come together.



Informed Citizenry

informed citizenry

We aspire to nurture a thoughtful people who reflect deeply on the information they access every day.

We want to provide a platform for the public to access both thought leaders and content creators as well as a wide range of resources and perspectives, in addition to the skills needed to navigate the pitfalls of daily life.

To do this, we will rely two of NLB’s tried and tested initiatives – the National Reading Movement and S.U.R.E. (an information literacy programme that teaches people to discern the facts from fake news) – and our extensive networks of partners.



Singapore Storytellers

singapore storytellers

Our past is a treasure trove of memories and stories that have helped shape our shared experience as Singaporeans. Through Singapore Storytellers, NLB hopes to nurture a stronger appreciation and understanding of the Singapore experience. This goal will be achieved through the following ways. We will:

  • Gather content about Singapore as a collector;
  • Lead digital preservation of content as a keeper;
  • Enable the discovery and use of content as a connector, and;
  • Inspire generations of storytellers.

We envision this role to be a shared partnership with Singaporeans, as we elicit curiosity and wonder, and help shape an understanding of Singapore’s heritage and identity in the process.





Building on NLB’s long tradition of promoting reading, we are ramping up our efforts to bridge societal gaps and empower as many people as we can in this digital age. We will extend our outreach to children from lower-income families to share the joy of learning, as well as equip seniors with digital skills.

Punggol Regional Library, which will open in 2022, will be the first fully inclusive library, pioneering integrated services for persons with disabilities. These services will be progressively rolled out in other public libraries.

We also aim to provide a platform for Singaporeans to experience and understand technologies such as artificial intelligence, cloud tech and virtual reality, offering even those who are tech-savvy with new opportunities for learning and advancement.




Partner Us

This is just the start of our exciting LAB25 journey and we are eager to explore its many possibilities with you. We would like to invite you to join us as a partner or a volunteer. Working together, we can reimagine our libraries and archives to meet the challenges of the future.

Find out how you can join us to experiment, innovate, and co-create here.



1. National Reading Movement: Read More. Be More.


National Reading Movement


Discover interesting reads with National Reading Movement’s latest campaign “Read More. Be More.” featuring exciting collaborations with partners, dedicated to creating unexpected and delightful reading experiences beyond the libraries.

Arriving in mid-December, check out the upcoming collaboration between NRM x MUJI at their Jewel Changi Airport store.

For more updates, be sure to follow the National Reading Movement Facebook page!


2. Read to be SURE


Read to be SURE


Read to be SURE aims to educate and inform the public on trending topics through a combination of curated reading content and accompanying programmes. By exploring multiple perspectives on these topics, readers and participants will benefit from a balanced and credible knowledge base.

In the first edition of Read to be SURE, explore the world of fast fashion and the various perspectives surrounding it. You can read the first issue here, and sign up for the Conversation here!


3. Nodes




With nodes, we are extending the library experience beyond its physical walls, bringing content and services to you wherever you are. Experience NLB’s collections in places such as shopping malls in novel ways, including e-books presented through QR codes on immersive wallpapers and lift decals.

Nodes in selected malls also feature interactive digital doors and Experience Labs, experimental spaces designed to engage visitors through play and transporting you to new worlds, all through surprising encounters with NLB’s collections. These include life-sized Discovery Sculptures and Carousel Cityscapes.

At the SingPost Centre mall, LAB25 takes on a local flavour with exclusive Mr Kiasu webtoons! The popular Singaporean caricature will introduce LAB25 initiatives through an exciting series of webtoons. The mall’s wallpaper will feature Mr Kiasu characters and QR codes which visitors can scan to access the webtoons. Look out for other NLB features around the mall, such as lift decals featuring book recommendations by Mr Kiasu. Be “kiasu” and head down to SingPost Centre mall to catch a glimpse of these new Mr Kiasu characters and learn all about what NLB has to offer!

Explore our nodes at the various locations shown below.


Immersive Wallpapers and Lift Decals

Period Shopping Mall
21 October 2021 – 31 December 2021 Bedok Mall
PLQ Mall
Plaza Singapura
21 October 2021 – 24 November 2021 Parkway Parade
23 October 2021 – 31 December 2021 313@somerset
28 October 2021 – 31 December 2021 Junction 8
29 November 2021 – June 2022 SingPost Centre Mall


Experience Labs and Digital Doors

Period Shopping Mall Node Location
28 October 2021 – 11 November 2021 Jem - B1 atrium (near Délifrance)*
- L2 and L3 (outside Ikea)
28 October 2021 – 12 November 2021 Waterway Point - B2 East Wing, Event Square*
28 October 2021 – 28 November 2021 Plaza Singapura - L1 atrium (outside Sephora)
PLQ Mall - L2 (outside Uniqlo)*
7 November 2021 – 28 November 2021 Fusionopolis One @ one-north - L1 central atrium*
12 November 2021 – 28 November 2021 VivoCity - L1 East Court atrium (near Yolé)*
Westgate - B1 atrium (near Harvey Norman)
13 November 2021 – 28 November 2021 313@somerset - L1 central atrium*
29 November 2021 – 19 December 2021 JCube - L1 central atrium*
Funan - B2 The Base*
- B2 (near the robotic arm display)
Parkway Parade - B1 atrium*
- L1 and L3

*Book Bugs postcards are available at these locations, while stocks last.

Read more about what you can look forward to at our nodes here!


4. Learning Pathways


learning pathways


Learning Pathways are a gateway to learning and discovery, offering a wide range of programmes and resources from NLB and our partners. Explore specially curated pathways for key learning focus areas (LFAs) such as Digital, Sustainability, and Career and Personal Development, or be empowered to create your own tailor-made learning journey. Continue to check back as Learning Pathways for new LFAs are released progressively!

Learning Pathways encourage T-shaped learning, as they cover a breadth of topics while connecting learners at the same time to recommended resources and partner programmes for more in-depth learning. Discover playlists, learning packages, programme series and recommended reads.

Explore our curated Learning Pathway offerings on the new LearnX website!


5. LearnX Communities


learnX communities


Our communities are the heartbeat of our libraries and NLB’s vision is to continue bringing people together in the spirit of learning and sharing knowledge. Under our LearnX Communities initiative, we engage with groups across our public libraries to empower volunteer-led learning communities across a diverse range of interests and passions.

NLB will support learning communities through publicity, venue sponsorship, funding and training opportunities for facilitators. We will also organise networking sessions for learning communities to come together to share their knowledge and passion.

Our community projects cover a diverse range of interests and include an interactive chatbot project created by members of the Chatbot learning community, the Comics X Nature learning community that brings comic enthusiasts together to create comic publications, and the Zine Club at library@orchard that aims to promote the reading of zines through its zines reproduction, displayed in a gallery showcase.

Find your learning community today on the new LearnX website!





Last Updated On 01 Dec 2021