The New Face of kidsREAD

The kidsREAD mascot and logo has a fresh new look!

We’re retiring our beloved cat mascot, who has been with us for close to 13 years.







As the kidsREAD programme continues to evolve and stay relevant, so too must our mascot.

Our volunteers have spoken, and voted for the Owl to be our new mascot! Our Owl reflects the energy and desire to continually improve, stay curious and grow in wisdom.

It is our hope that our Owl will inspire every child in kidsREAD to read more books beyond the many we bring to them, and grow up to be readers for life.


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