Commissioned by IE Singapore. First broadcast on Channel NewsAsia in November 2002. Title from title screen. F201001mw. PT00043367NLB. Executive producer, Susanna Kulatissa. Presenter, Melvin Yong ; narrator, Lau Joon-Nie.
Title
Branded for success / Channel NewsAsia.
Artist
Kulatissa, Susanna.
Subjects
Language
Type
Video Recording
Abstract
Looks at the branding strategies of some Singapore Brand Award 2002 Winners such as Osim, Tiger Balm, Great Eastern and Brand's that enable them to succeed in the international market. Includes interviews with top officers from the companies and advertising experts.