Hacking the human mind : the behavioral science secrets behind 17 of the world's best brands / Richard Shotton, MichaelAaron Flicker.
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Title
Hacking the human mind : the behavioral science secrets behind 17 of the world's best brands / Richard Shotton, MichaelAaron Flicker.
Artist
Flicker, MichaelAaron, author.
Subjects
Language
English
Type
Book
Abstract
"How did the world's best brands get so big? They had more than great products -- they hacked the human mind and this book shows you how"--Publisher's description.