Principles of marketing : an Asian perspective / Philip Kotler, Gary Armstrong, Swee Hoon Ang, Chin Tiong Tan, Oliver Hon-Ming Yau, Siew Meng Leong.



Book

  • Share

Information About

"Authorized adaptation from the United States edition, entitled Principles of Marketing, 16th edition, ISBN: 978-0-13-379502-8 by Philip Kotler and Gary Armstrong, published by Pearson Education ©2017"--Title page verso. Includes bibliographical references and index.

Title
Principles of marketing : an Asian perspective / Philip Kotler, Gary Armstrong, Swee Hoon Ang, Chin Tiong Tan, Oliver Hon-Ming Yau, Siew Meng Leong.
Artist
Armstrong, Gary (Gary M.), author.
Subjects
Language
English
Type
Book
Abstract
Year
2017
Original Publisher(s)
Digital Publisher(s)