"In a crowded real estate marketplace, positioning is everything. The moment you list your property in the resale market, it becomes a unique product that needs to attract the right buyer to make the offer you desire. How do you stand out and find the buyer who truly appreciates and sees the value of your property? How do you maximise the potential sale price of your home? It's about attracting genuine buyers by positioning your property with compelling content and maximum exposure. For the first time ever, Melvin Lim and Adrian Lim -- more popularly known as PropertyLimBrothers, Singapore's most successful real estate duo who revolutionised property marketing with video home tours -- have assembled an unrivalled playbook on property marketing. Designed to take your home from ""listed"" to ""sold,"" this playbook is the ultimate resource. Whether you're an experienced investor, a home seller navigating your first property sale, or a realtor looking to equip yourself with powerful tools and frameworks, this is the guide you'll return to time and again. More than just a guide, this is a blueprint for uncovering the unique potential of every property and finding the perfect buyer for every home. Backed by wisdom and 17 years of industry experience, this book is your key to mastering The Art of Selling Your Property to its Maximum Potential."-- Back cover.