Strategic brand management in the age of AI and disruption / [edited by] Zahid Hussain, Mohamad-Noor Salehhuddin Sharipudin, Ahmad Albattat, Malaysia, Arman Khan.
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"Premier Reseach Source"--Cover. Includes bibliographical references (pages 523-595) and index.
Title
Strategic brand management in the age of AI and disruption / [edited by] Zahid Hussain, Mohamad-Noor Salehhuddin Sharipudin, Ahmad Albattat, Malaysia, Arman Khan.
Artist
Hussain, Zahid, 1996- editor.
Subjects
Language
English
Type
Book
Abstract
"This book is an essential guide for navigating the complexities of modern brand management amid technological and market upheavals. This book highlights the pivotal role artificial intelligence plays in reshaping brand strategies and offers a blueprint for leveraging these advancements to achieve business success"--Provided by publisher.