Information About
This book takes a look at how American corporations adopt military strategies to beat their competitors in marketing.
Additional Details
- Title
- Marketing warfare
- Creators
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- Ries, Al
- Subject
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- Marketing
- Competition
- Publisher
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- McGraw-Hill, 1986
- National Library Board Singapore, 1986
- Contributors
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- Trout, Jack
- Digital Description
- application/pdf, viii, 216 p. ill.
- Table of Contents
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- marketing is war -- ch. 1. 2500 years of war -- ch. 2. The principle of force -- ch. 3. The superiority of the defense -- ch. 4. The new era of competition -- ch. 5. The nature of the battleground -- ch. 6. The strategic square -- ch. 7. Principles of defensive warfare -- ch. 8. Principles of offensive warfare -- ch. 9. Principles of flanking warfare -- ch. 10. Principles of guerilla warfare -- ch. 11. The cola war -- ch. 12. The beer war -- ch. 13. The burger war -- ch. 14. The computer war -- ch. 15. Strategy and tactics -- ch. 16. The marketing general -- Index.
- Edition
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- International ed.
- Copyright
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- All Rights Reserved. National Library Board Singapore 2009.