Effective public relations / Scott M. Cutlip, Allen H. Center, Glen M. Broom
Digitised Book 216.73.216.10 (0)
1994
Information About
This text introduces the principles and practice of public relations, from defining the concepts and function to reporting its application in specific settings. It provides a foundation of theory and process, recognizing that other books and other courses now cover in depth such topics as writing and techniques, research and evaluation, and management issues and case studies.
Additional Details
- Title
- Effective public relations / Scott M. Cutlip, Allen H. Center, Glen M. Broom
- Creators
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- Cutlip, Scott M.
- Subject
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- Public relations
- Publisher
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- Simon & Schuster (Asia), 1994
- National Library Board Singapore, 1994
- Contributors
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- Center, Allen H.
- Broom, Glen M.
- Digital Description
- application/pdf, xvi, 560 p.
- Table of Contents
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- pt. I. Concepts, practitioners, contexts and origins. ch. 1. Introduction to contemporary public relations. ch. 2. Practitioners of public relations... -- pt. II. Foundations. ch. 5. Ethics and professionalism. ch. 6. Legal considerations. ch. 7. Theoretical underpinnings... -- pt. III. The management process. ch. 10. Step one: defining public relations problems... -- pt. IV. The practice. ch. 14. Business and industry. ch. 15. Government and politics...
- Edition
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- 7th ed., Prentice-Hall international ed.
- Copyright
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- All Rights Reserved. National Library Board Singapore 2009.