Sales management : decisions, strategies, and cases / Richard R. Still, Edward W. Cundiff, Norman A.P. Govoni



Digitised Book 216.73.216.10 (0)

1994

Sales management : decisions, strategies, and cases / Richard R. Still, Edward W. Cundiff, Norman A.P. Govoni

  • Share


Information About

This book is aimed toward delineating the areas in which sales executives make decisions, analyzing decision alternatives and criteria in these areas; and providing cases as real-world illustrations of decision situations.

Subjects

Sales management

Categories

Business enterprises

Other issues in the series

title
{{block.title}}
{{ element }}
Previous

{{nextOffset + 1}} / {{total}}

Next

Additional Details

Title
Sales management : decisions, strategies, and cases / Richard R. Still, Edward W. Cundiff, Norman A.P. Govoni
Creators
  • Still, Richard Ralph, 1921-
Subject
  • Sales management
Publisher
  • Prentice-Hall, 1994
  • National Library Board Singapore, 1994
Contributors
  • Cundiff, Edward W.
  • Govoni, Norman A. P.
Digital Description
application/pdf, ill.
Table of Contents
  • pt. I. Personal selling and marketing strategy. 1. Sales management and the business enterprise. 2. Sales management, personal selling, and salesmanship. 3. Setting personal-selling objectives... -- pt. II. Organizing the sales report. 6. The effective sales executive. 7. The sales organization... -- pt. II. Sales force management. 10. Personnel management in the selling field... -- pt. IV. Controlling the sales effort. 20. The sales budget... -- pt. V. International sales management...
Edition
  • 5th ed., Prentice-Hall international ed.
Copyright
  • All Rights Reserved. National Library Board Singapore 2009.