Direct marketing rules of thumb : 1,000 practical and profitable ideas to help you improve response, save money, and increase efficiency in your direct program / Nat G. Bodian



Digitised Book 216.73.216.10 (0)

1995

Direct marketing rules of thumb : 1,000 practical and profitable ideas to help you improve response, save money, and increase efficiency in your direct program / Nat G. Bodian

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Information About

This quick reference guide incorporates solutions to direct marketing problems, and it offers examples, research findings, and cautionary advice on hundreds of direct marketing procedures. It includes the art of mailing list usage, telemarketing and mail-order space advertising techniques.

Subjects

Direct marketing Telemarketing Advertising, Direct-mail

Categories

Trade and industry Media and advertising

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Additional Details

Title
Direct marketing rules of thumb : 1,000 practical and profitable ideas to help you improve response, save money, and increase efficiency in your direct program / Nat G. Bodian
Creators
  • Bodian, Nat G., 1921-2010
Subject
  • Direct marketing
  • Telemarketing
  • Advertising, Direct-mail
Publisher
  • McGraw-Hill, 1995
  • National Library Board Singapore, 1995
Digital Description
application/pdf, ill.
Table of Contents
  • Preface -- pt.1 Overview of direct mail -- pt.2 Card packs: a comprehensive understanding -- pt.3 The art and science of mailing list usage -- pt.4 List brokers, compilers, and managers -- pt.5 Telemarketing -- pt.6 Printing, production, and letter shop procedures -- pt.7 Mail-order space advertising techniques ...
Edition
  • International ed.
Copyright
  • All Rights Reserved. National Library Board Singapore 2009.