Selling Utopia: The Good Life as a Commodity in Singapore's Early Advertisements | Selling Dreams Early Advertising in Singapore

  • Language: English
  • Target Audience: Adults, Educators/Parents
  • Category: Singapore & S.E.A
Availability: 82
Sat, 2 Feb, 2019, 2:00 PM - 3:30 PM (GMT+8)

National Library

Level 5 - Possibility Room

100 Victoria Street National Library Board

Event Website
Find us also on

  • Language: English
  • Target Audience: Adults, Educators/Parents

Loading tickets
Enter your promotional code: Apply Cancel

Add me to the waiting list

Please fill in the form below and we will get back to you as soon as there is a spot which frees up.

Thank you, Jonathan Easton

We have added you to our waiting list and you will be contacted as soon as a ticket becomes available.

Back to ticket listing

From the pre-modern to contemporary periods, Singapore has had a vibrant history of being imagined as a utopia. Most of these were top-down political narratives, but it was with the onset of print media that utopia began to be packaged as a commodity. Focusing on print advertisements from the late 19th and early 20th centuries, this talk will examine specific imaginings of the Singapore Dream. In doing so, it aims to unveil the underlying prevailing worldviews that dominated these periods, while also making the case that the study of popular culture is serious business.
 
This session will also feature a short 15-minute presentation by SUTD students about their digital exhibits for 'Selling Dreams: Early Advertising in Singapore'.

About the Speaker
Dr. Nazry Bahrawi is senior lecturer at Singapore University of Technology and Design (SUTD). As a literary critic, he specialises in the comparative study of Muslim texts, thoughts and traditions of Indian Ocean cultures between Southeast Asia and the Middle East.

Getting there:

This event is over. For more information, please contact the organiser