Selling Dreams: Early Advertising in Singapore

  • Language: English
  • Target Audience: Children, Tweens, Teens, Adults, 50 and above, Educators/Parents
  • Category: Arts, Heritage, Singapore & S.E.A
Jul 20, 2018 - Feb 24, 2019

National Library

Level 10 - National Library Gallery

100 Victoria Street, National Library Board, Singapore 188064

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  • Language: English
  • Target Audience: Children, Tweens, Teens, Adults, 50 and above, Educators/Parents

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Advertisements are fascinating cultural documents that both shape and reflect people’s desires and ideals. This exhibition features advertising materials from the 1830s to 1960s in the National Library collection, and explores the hopes, dreams, aspirations and insecurities of society over the years.
 
Modelled after a department store, the exhibition highlights advertisements promoting a myriad of products, services and brands that once saturated Singapore’s busy consumer market. Through this colourful showcase of the National Library’s rare publications, magazines, newspapers and ephemera, you will gain a deeper understanding of advertising and its impact on society, while learning more about Singapore’s past.
 
Join us as we uncover the nation’s early years through advertising paraphernalia from the National Library’s rich collection.

Free Admission

For more information on our current and new programmes, please visit www.nlb.gov.sg/exhibitions/

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