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Modelled after a department store, the exhibition highlights advertisements promoting a myriad of products, services and brands that once saturated Singapore’s busy consumer market. Through this colourful showcase of the National Library’s rare publications, magazines, newspapers and ephemera, you will gain a deeper understanding of advertising and its impact on society, while learning more about Singapore’s past.
Join us as we uncover the nation’s early years through advertising paraphernalia from the National Library’s rich collection.
For more information on our current and new programmes, please visit www.nlb.gov.sg/exhibitions/