Curator's Tour | Selling Dreams: Early Advertising in Singapore

  • Language: English
  • Target Audience: Teens, Adults, 50 and above, Educators/Parents
  • Category: Arts, Singapore & S.E.A, Other Happenings
Availability: 0
Thu, 17 Jan, 2019, 7:00 PM - 8:00 PM (GMT+8)

National Library

Level 10 - Promenade

100 Victoria Street, National Library Board, Singapore 188064

Event Website
Find us also on

  • Language: English
  • Target Audience: Teens, Adults, 50 and above, Educators/Parents

Loading tickets
Enter your promotional code: Apply Cancel

Add me to the waiting list

Please fill in the form below and we will get back to you as soon as there is a spot which frees up.

Thank you, Jonathan Easton

We have added you to our waiting list and you will be contacted as soon as a ticket becomes available.

Back to ticket listing

Thursday, 17 Jan 2018
7.00 pm – 8.00 pm

Meeting point: Level 10, Gallery entrance

Tours will be conducted in English. Free admission.
Other tour dates:

2019 | 21 Feb

Join our curator-led tours and discover the rich treasures and fascinating stories of Singapore’s published heritage through the medium of advertising.
This programme is organised in conjunction with the exhibition ‘Selling Dreams: Early Advertising in Singapore’.

About the Exhibition “Selling Dreams: Early Advertising in Singapore”
20 July 2018 – 24 February 2019
Level 10, Gallery, National Library Building
Free Admission

Advertisements are fascinating cultural documents that both shape and reflect people’s desires and ideals. This exhibition features advertising materials from the 1830s to 1960s in the National Library collection, and explores the hopes, dreams, aspirations and insecurities of society over the years.
Modelled after a department store, the exhibition highlights advertisements promoting a myriad of products, services and brands that once saturated Singapore’s busy consumer market. Through this colourful showcase of the National Library’s rare publications, magazines, newspapers and ephemera, you will gain a deeper understanding of advertising and its impact on society, while learning more about Singapore’s past.
Join us as we uncover the nation’s early years through advertising paraphernalia from the National Library’s rich collection.

For more information on our current and new programmes, please visit

Getting there:

This event is over. For more information, please contact the organiser