From Keywords Search to Entities Search

Further to my last post of Google Launched New Search Algorithm “Hummingbird”, here is another article from the SearchEngineLand.com giving more details of the new move of Google Search Engine: Future SEO: Understanding Entity Search.

In this article, Paul Bruemmer explains the concepts of “Entities” and how Google relies on entities rather than keywords in its search algorithm. The article also provides a good reference list of Semantic Web and Linked Data technology at the end.

The message here is clear: we should no longer say that Google search is merely a keywords matching search, and our library catalogues do more than that.

Hope you enjoy reading the article.