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Update: Please note that this programme will be conducted at Level 5, Possibility Room.
The Gamer Motivation Profile – What We Learned From 300,000 Gamers
What motivates people to play video games? Did game genres evolve naturally or were they historical accidents?
Join Nick Yee as he shares an empirically-validated Gamer Motivation Model developed by Quantic Foundry, using data from over 300,000 gamers.
How gaming motivations are related to each other
Whether gaming motivations vary with gender, age, and across games
How these findings influence future game designs
About the Speaker:
Nick Yee is the co-founder and analytics lead of Quantic Foundry. For more than a decade, he has conducted research into the psychology of gaming and virtual worlds using a wide variety of methods. At Stanford University, he used immersive virtual reality to explore how avatars can change the way people think and behave. At the Palo Alto Research Center (PARC), he applied social network analysis and predictive analytics to examine large-scale World of Warcraft data.
He was a senior research scientist in Ubisoft’s Gamer Behavior Research group where he combined data science and social science methods to generate actionable player insights for different game development teams. At Quantic Foundry, he leads the research and development of new tools and approaches for understanding the motivations of game audiences. He is the author of The Proteus Paradox: How Online Games and Virtual Worlds Change Us—And How They Don’t.