Selling Dreams: Early Advertising in Singapore

20 July 2018 – 24 February 2019
Level 10, Gallery

Advertisements reflect society’s desires, aspirations, ideals, hopes and insecurities. Featuring a myriad of advertising materials from the 1830s to 1960s in the National Library’s collection, this exhibition explores the dreams behind the advertisements and how they have changed over time. Join us and learn more about Singapore’s past through advertising.

Advertisements are fascinating cultural documents that both shape and reflect people’s desires and ideals. This exhibition features advertising materials from the 1830s to 1960s in the National Library collection, and explores the hopes, dreams, aspirations and insecurities of society over the years.

Modelled after a department store, the exhibition highlights advertisements promoting a myriad of products, services and brands that once saturated Singapore’s busy consumer market. Through this colourful showcase of the National Library’s rare publications, magazines, newspapers and ephemera, you will gain a deeper understanding of advertising and its impact on society, while learning more about Singapore’s past.

Join us as we uncover the nation’s early years through advertising paraphernalia from the National Library’s rich collection.

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