Advertisements targeting aspiring car owners have come a long way since the first automobile was launched in Singapore in 1896, as Mazelan Anuar tells us.
Mazelan Anuar is a Senior Librarian with the National Library, Singapore. His research interests are in early Singapore Malay publications and digital librarianship. He manages the National Library’s Malay language collection as well as the NewspaperSG portal. (He is a safe driver, and owns the reliable and down-to-earth Toyota Wish.)